It's clear to see - online optical retailers are not a passing fad. With more options than ever and consumers relying more on the convenience of online shopping, independent eyecare providers can no longer afford to ignore the impact online sellers are having on our industry.
Walman Optical has curated a starter kit of resources to help arm your practice against online competitors. Jump ahead to each section at the links below:
OVERVIEW | | STRATEGY SESSION | | DIGITAL ASSETS | | IN-OFFICE ASSETS | | EXTERNAL RESOURCES |
Pre-Work: Strategy Session
Before jumping to action, take time to do your homework and create a strategy for combating online competitors that is right for your practice. Who is your practice's target demographic? What resources or bandwidth can you allocate to maintaining an online presence? Having a plan is your first step to success!
The ECP's Guide to Surviving The Age of Online Sales
Zyloware has compiled this guide of tips for going beyond excellent customer service to attract the online-first generation and capture more business with each sale.
US Census Profiles
Get an overview of your state, county, or town all in one location with the US Census geo-profile pages. These profiles provide high-level statistics about your area regarding people and population, health, education, business and economy, housing and income. Try searching your area and select the Explore Data Profile in the righthand blue box to view customized demographic data.
Getting Digital
Social Media & Digital Marketing For Your Practice
This 20-page guide from Transitions takes your through the entire process from planning your social media strategy to taking advantage of a world of available social media tools and resources.
Monthly Social Media Calendar
Download this organized social media calendar from Think About Your Eyes to amplify your impact!
What's Your Policy?
Online eyewear is here to stay. Do you have policies in place to inform your patients and protect your practice? The article at Practice Growth outlines the pros and cons of varying PD measurement policies to help you determine the best course for your own practice. You should also consider implementing policies concerning warranties, remakes, and patient-supplied frames.
Digital Assets
Social Media is an opportunity to engage patients before they even step foot in your practice. From your online platform you can challenge misconceptions about "budget" eyewear, showcase the exclusive frame collections you offer, and encourage followers to support a local business - you!
Share the below posts with your patients by downloading the images and posting to your Facebook, Instagram, or other social media with the accompanying caption.
The Right Fit
Your eyewear isn't complete without the right fit!
Our skilled opticians adjust your glasses to ensure optimal visual performance as well as comfort. #eyecare #independent
In-Person Styling
What can't be found online?
You know your style. We know your eyes. Experience safe, customized styling and the focused eye care that guarantees your best vision. #eyecare #shoplocal
Support Local
Independent practices are local businesses!
When you support our clinic, you receive top quality care and eyewear, plus your dollars stay in the community. #shopsmall #supportlocal #eyecare
Anti-Fatigue Lenses
Give your eyes a break!
We are spending more time than ever inside and in front of screens, which doesn't allow your eyes to relax into distance vision. Our anti-fatigue lenses provide relief to single vision wearers with a small power boost at the bottom of the lens, combating eye fatigue. #eyecare #independent
We're Open!
Find your style, safely.
We are open and committed to keeping you and our staff safe and healthy while you find your perfect style. New frames for adults and kids are now available. Book your appointment online today! #eyecare #independent
Blue Light Done Right
Style from the shoulders up.
All "blue light" lenses are not created equally. Create your own blue light filtering glasses that make a fashionable and functional statement while providing optimal protection. #bluelight #workfromanywhere #eyecare
In-Office Assets
Continue your messaging with supporting materials throughout your office - any downtime for patients is potential for learning!
Eyewear Buyer Guide
Make sure your patients are well-informed when deciding where to purchase their eyewear. Download this brochure for your waiting room
Which Glasses are Right for Me?
Educate your patients on the added value they get when they purchase eyewear from an independent eyecare provider. Download this infographic from All About Vision to get started today
Lifestyle Questionnaire
Prescribe the best lens and frame options to your patients by asking them about their lifestyle. Download this questionnaire to get started today
Digital Lifestyle Questionnaire
Patients are spending more time in front of digital devices than ever before. Make sure you are prescribing to match their digital habits. Download this questionnaire to get started today
External Resources/Vendors
Supporting your practice inside and out, utilize these excellent resources and tools provided by these vendor partners.
Manufacturer Resources
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Transitions Trade Download numerous Transitions resources to share with your patients and keep up with the trends through peer insights, product training and other educational materials. | Essilor LitLink
Access Essilor-brand literature, promotional materials, multimedia assets and more.
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Frame Styling
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My Frame Gallery Your frame board, now viewable from their couch. Create a virtual frame board for your practice and stay engaged with patients.
| Eyewear Styling Academy Boost your average dispense value, enhance your practice credibility, make frame selection easier and create a stream of happy clients with this UK-based, e-learning certified eyewear stylist program by Eva Dave. |
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DONE4YOU® Marketing
by ADO Practice Solutions
Feeling Overwhelmed? Leave it to the pros. DONE4YOU Marketing is a professional eye care marketing service for a fixed monthly fee with no contracts!
NEED HELP?
DONE4YOU by ADO Practice Solutions will craft the perfect marketing strategy & manage everything from start to finish.