Back to school is the perfect time to showcase all the ways your practice focuses on the eye health of kids, teens and grown-ups alike! Use the business resources, frame and lens promotions and other information to help you develop your Back To School campaign and market your practice to your community.

Back to School Promotions

View our Back To School Guide to see all promotions in one easy click or view individual promotions below.

Frame Promotions
Walman Optical Back to School Frame Promotion
Eyewear Designs Back to School Frame Promotion
Nouveau Eyewear Back to School Frame Promotion
Grown Up Frame Promo

Lens Promotions
Walman Optical Back To School Lens Promotion
Bonus Sun Promotion
Grown Up Lens Promo

2017 - 2018 Way Cool and C&B Scene Frame and Rx Package

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To ensure you always have the most current styles in your practice, this catalogs features only the most recent releases from our kids and teens frame collections. Every current style within the kids and teens frame collections, except for Realtree, is available on the Way Cool or C&B Scene packages even if it is not listed in this catalog.  

Click here to download full catalog.

Click here for a listing of all current P.O.P. for Way Cool and C&B Scene frame collections.

Click on the collection name to the right to view each collection's most recent releases and best sellers.

Way Cool Collections

Hello Kitty
My Little Pony
New Balance Kids
Nickelodeon
Tony Hawk Kids
Wildflower Girls

C&B Scene

Callaway Jr.
Cantera
Hot Kiss
Jill Stuart
New Balance
Phoebe Couture
Realtree Youth
Realtree Girl
Shaq Squad
Tony Hawk
Wildflower